The Brand Book

Categories Books , Adults & General Classification , Business, Finance & Economy

Price: JOD 22.00

Stock Availability: Out Of Stock
ISBN: 9781471413476
Total Pages: 496
Available Book Formats: Paperback
Year: 2023

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Wonderful book which I couldn't put down. - Charlie Marshall, CEO & Founder, LoafA healthy blast of brutally honest common sense. - Rory Sutherland, Vice Chairman, Ogilvy UKThis needs to be in all marketing/communication colleges. - Malcolm Poynton, Executive Global Chief Creative Officer, Cheil WorldwideThe Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories.

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