Each day, millions of consumers venture online to search and exchange product information, seek out, and share opinions.Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries. A significant portion of eWOM occurs on social media plat..
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In The 1-Page Marketing Pla..
Expanding upon one of his high-level foundational teachings: Strategic Coach co-founder Dan Sullivan explains why achieving 10X growth is easier than going for 2X growth. Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is expon..
4 Essential Keys to Effective Communication in Love, Life, Work--Anywhere! is an excellent 'How-To Guide' teaching some of the key skills that will help you identify and overcome communication barriers and achieve relationship success with the important people in your life--your spouse or partner, c..
Can you imagine receiving a referral every day? Neither could real estate agent Rick Masters. (7L) The Seven Levels of Communication tells the entertaining and educational story of Rick Masters, who is suffering from a down economy when he meets a mortgage professional w...ho has built a successful ..
Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market - then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 softwa..
A new and updated edition of DK's practical guide to achieving high performance The practical guide that gives you the tools to succeed in a business environment. Discover how to improve your performance and boost productivity by prioritizing tasks and managing your time effectively. You'll learn ho..
If you're an aspiring entrepreneur, the good news is many of the barriers to starting a business have come down since forty years ago. That's not to say you won't face challenges. Entrepreneurship can be a dog-eat-dog world. But if you want to stay true to yourself and your values as you rise to the..
The power of gender difference, not gender equality, is a secret source for success. Some smart businesses are starting to wake up to this fact. This book explores why and how. Properly valuing brain gender diversity in the workplace is one of the biggest and largely untapped sources of competitive ..
Arianna Huffington is one of the world's most prominent business leaders in media. As co-founder and editor-in-chief of The Huffington Post, she built the first internet newspaper, which eclipsed the traffic of The New York Times and won the Pulitzer Prize. Creating a digital media empire from an in..
In his previous Schumpeter Prize-winning work, Lee analysed the 'middle-income trap', in which a developing country grows strongly only to plateau at a certain point. Yet certain developing countries, most significantly China, have managed to escape this trap. Building on the conception of the ladde..
Jeff Lawson, software developer turned CEO of Twilio, creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management utilize this coveted and valuable workforce to enable growth, solve a wide range of business problems and drive di..