Smarter Faster Better

By: Charles Duhigg
Categories Books , Adults & General Classification , Business, Finance & Economy

Price: JOD 11.00

Stock Availability: Out Of Stock
ISBN: 9781847947437
Total Pages: 400
Available Book Formats: Paperback
Year: 2017

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A group of data scientists at Google embark on a four-year study of how the best teams function, and find that how a group interacts is much more important than who is in the group. A Marine Corps general, faced with low morale among recruits, reimagines boot camp – and discovers that instilling a ‘bias toward action’ can turn even the most directionless teenagers into self-motivating achievers. The filmmakers behind Disney’s Frozen are on the brink of catastrophe – until they shake up their team in just the right way, spurring a creative breakthrough that leads to one of the highest-grossing movies of all time. What do these people have in common? They know that productivity relies on making certain choices. The way we frame our daily decisions; the big ambitions we embrace and the easy goals we ignore; the cultures we establish as leaders to drive innovation: these are the things that separate the merely busy from the genuinely productive. At the core of Smarter Faster Better are eight key concepts – from motivation and goal-setting to focus and decision-making – that explain why some people and companies get so much done. Drawing on the latest findings in neuroscience, psychology and behavioural economics – as well as the experiences of CEOs, educational reformers, four-star generals, airplane pilots and Broadway songwriters – this painstakingly researched book explains that the most productive people, companies and organizations don’t merely act differently. They view the world, and their choices, in profoundly different ways.

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