Selling The Invisible
- By: Harry Beckwith
- Categories Books , Adults & General Classification , Business, Finance & Economy
- Stock Availability: In Stock
- ISBN: 9780446672313
- Total Pages: 256
- Available Book Formats: Paperback
- Year: 2012
Price:
JOD 17.00
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such