Contagious

By: Jonah Berger
Categories Books , Adults & General Classification , Business, Finance & Economy

Price: JOD 9.00

Stock Availability: Out Of Stock
ISBN: 9781471111709
Total Pages: 256
Available Book Formats: Paperback
Year: 2014

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Why do some articles make the most emailed list Why do some YouTube videos go viral Word- of-mouth. Whether through face-to-face conversations. emails from friends. or online product reviews. the information and opinions we get from others have a strong impact on our own behaviour. Indeed. word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth Its available to everyone.Whether youre a Fortune 500 company trying to increase sales. a corner restaurant trying to raise awareness. a non-profit trying to fight obesity.

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