Friction

By: Jeff Rosenblum
Categories Books , Adults & General Classification , Business, Finance & Economy

JOD 8.40

JOD 20.90

Stock Availability: Out Of Stock
ISBN: 9781576878361
Total Pages: 240
Available Book Formats: Hardcover
Year: 2017

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Advertising is one of the world's most glamorised industries. Hundreds of books, movies and TV shows are devoted to it. It consumes billions of dollars a year. But it has a secret: it is so ineffective that it borders on scam. Research proves that almost 90% of traditional ads are ignored. Platforms like social media fare even worse. In fact, you have a better chance of surviving a plane crash than clicking on a banner ad. The authors of Friction give you insider access to this scam. Having worked on some of the industry's most innovative projects, they've seen what truly builds breakout brands.

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