Axel Scheffler is a German-born British illustrator and writer of children's books. He is best known for illustrating the popular children's book series The Gruffalo, written by Julia Donaldson. He has also illustrated many other books, including Room on the Broom, The Snail and the Whale, and The Smartest Giant in Town. Scheffler's illustrations are characterized by their bright colors, whimsical characters, and humorous details. He often uses a combination of watercolor, colored pencils, and digital techniques to create his illustrations. His work has been praised for its ability to capture the imagination of children and adults alike. Scheffler has won numerous awards for his work, including the Nestlé Smarties Book Prize, the British Book Award, and the Children's Book Award. He has also been nominated for the Kate Greenaway Medal and the Hans Christian Andersen Award. Scheffler is a passionate advocate for children's literacy and has been involved in numerous literacy initiatives. He is also a patron of the charity BookTrust, which works to promote reading and writing among children. Scheffler's work has been translated into over 40 languages and has been adapted into plays, films, and television series. His illustrations have been featured in magazines, newspapers, and on greeting cards. He continues to create new illustrations for books and other projects.