Simon Sinek is an internationally renowned author, speaker, and business consultant. He is best known for his 2009 TED Talk, “Start With Why,” which has been viewed over 40 million times and is the third most-viewed TED Talk of all time. His books, including Start With Why, Leaders Eat Last, and Find Your Why, have sold millions of copies and been translated into dozens of languages. Sinek is a passionate advocate for inspiring leadership and helping people find their purpose. He has worked with some of the world’s most influential organizations, including Microsoft, Apple, and the United Nations. He has also been featured in numerous publications, including The New York Times, The Wall Street Journal, and TIME Magazine. Sinek’s mission is to help people and organizations discover their “why”—the purpose, cause, or belief that drives them. He believes that when people and organizations know their why, they can create a better world. He has dedicated his life to helping people and organizations find their why and use it to create a better future.