Jim Collins is an American author and business consultant who is best known for his books on business management and leadership. He is the author of the best-selling books Good to Great, Built to Last, How the Mighty Fall, and Great by Choice. Collins is a former faculty member at the Stanford Graduate School of Business and a former research fellow at the Stanford University Institute of Design. Collins' books focus on how companies can achieve long-term success and sustainability. He emphasizes the importance of having a strong corporate culture, a clear vision, and the right people in the right roles. He also emphasizes the importance of having a strong sense of purpose and values, and of making decisions based on data and facts. Collins' books have been translated into more than 30 languages and have sold millions of copies worldwide. He is a sought-after speaker and consultant, and his work has been featured in the Harvard Business Review, The Wall Street Journal, and The New York Times.