Jeff Fromm is an American marketing executive, author, and speaker. He is the co-author of the best-selling book Marketing to Millennials and the President of FutureCast, a marketing consultancy. He is a thought leader in the field of marketing to Millennials and has been featured in The Wall Street Journal, The New York Times, Forbes, and Fast Company. Jeff has over 20 years of experience in marketing, brand strategy, and consumer insights. He has worked with some of the world’s leading brands, including Microsoft, Coca-Cola, and McDonald’s. He is a sought-after speaker and has presented at conferences and events around the world. Jeff is passionate about helping brands understand and engage with Millennials. He believes that brands must be authentic and transparent in order to build trust and loyalty with this generation. He is an advocate for using data and insights to inform marketing decisions and create meaningful experiences for consumers. Jeff is also an active philanthropist and has served on the boards of several non-profit organizations. He is a frequent contributor to industry publications and is a regular guest on radio and television programs.