Will Page is an experienced music industry executive and economist. He is the Chief Economist at Spotify, where he leads the company’s economic research and analysis. He is also the co-founder of the Music Managers Forum, a non-profit organization that provides support and advice to music managers. Will has a long history in the music industry, having worked in various roles at labels, publishers, and digital services. He has also held positions at the British Phonographic Industry, the UK’s trade association for the recorded music industry, and the International Federation of the Phonographic Industry, the global trade association for the recording industry. Will is a frequent speaker at music industry events and conferences, and has written extensively on the economics of the music industry. He is a regular contributor to the Guardian, and has written for the Financial Times, Billboard, and Music Week. He is also the author of the book “The Economics of Music”, which provides an in-depth look at the economics of the music industry. Will is passionate about the music industry and is committed to helping it grow and thrive. He is an advocate for fair compensation for artists and music creators, and is a strong believer in the power of music to bring people together.