Harry Beckwith

Harry Beckwith is a renowned American author, speaker, and consultant. He is best known for his books Selling the Invisible and The Invisible Touch, which have become essential reading for business professionals. He has also written several other books, including What Clients Love, The Wizard of Ads, and The Bridge to Brilliance. Beckwith has been a consultant to some of the world's most successful companies, including Microsoft, IBM, and Coca-Cola. He has also been a keynote speaker at numerous conferences and events, sharing his insights on marketing, sales, and customer service. Beckwith is a passionate advocate for the power of relationships in business. He believes that the most successful companies are those that focus on building strong relationships with their customers. He also believes that the best way to build relationships is through personal interaction, rather than relying on technology. Beckwith is a highly sought-after speaker and consultant, and his books have been translated into multiple languages. He is a frequent guest on television and radio programs, and his work has been featured in publications such as The Wall Street Journal, The New York Times, and Forbes.

Selling The Invisible

Selling The Invisible

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, fr..

JOD 17.00

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