Uri Gneezy is an Israeli-American economist and professor at the University of California, San Diego. He is known for his research in behavioral economics, which focuses on the study of how people make decisions and how those decisions are affected by incentives. Gneezy has conducted numerous experiments to explore the effects of incentives on decision-making, and his research has been published in leading academic journals. He is the author of several books, including The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life. Gneezy is also a co-founder of the Center for Advanced Hindsight at Duke University, which focuses on the application of behavioral economics to improve decision-making. He has received numerous awards for his work, including the Erasmus Prize in Economics and the Israel Prize in Economics. Gneezy is a highly respected figure in the field of economics and his research has had a significant impact on the way people think about decision-making.