Rand Fishkin is an American entrepreneur and the co-founder of Moz, a software company that provides SEO and analytics tools. He is also the founder of SparkToro, a software company that helps marketers find and reach their target audiences. Fishkin is a well-known figure in the SEO and digital marketing industry, and is a frequent speaker at conferences and events. He is also an active blogger and author, having written several books on SEO and digital marketing. Fishkin is passionate about helping businesses succeed online, and is a strong advocate for ethical SEO practices. He is also a strong believer in the power of content marketing, and has been a vocal proponent of using content to build relationships with customers. Fishkin is an inspiring figure in the digital marketing world, and his work has helped countless businesses grow and succeed.