B. Joseph Pine II is an American business theorist and author. He is best known for his work on the concept of “experience economy”, which he co-authored with James H. Gilmore in the book The Experience Economy: Work Is Theatre & Every Business a Stage. Pine II is the founder and CEO of Strategic Horizons LLP, a consulting firm that helps companies create and market experiences. He is also a professor at Babson College, where he teaches courses on the experience economy and business strategy. Pine II has written several books on the subject, including Mass Customization: The New Frontier in Business Competition and What Business Can Learn from the Arts. He is a sought-after speaker, having given talks at conferences and universities around the world. Pine II is passionate about helping businesses create experiences that will engage and delight their customers. He believes that experiences are the key to success in the modern economy, and that companies must focus on creating unique and memorable experiences in order to stand out from the competition.