Bob Moesta is an American entrepreneur, author, and speaker. He is the co-founder of the Jobs-to-be-Done (JTBD) movement, which is a customer-centric approach to innovation and product development. Moesta is also the co-author of the book The Innovator's Method, which outlines the JTBD framework. Moesta has been a leader in the innovation space for over 20 years. He has worked with some of the world's leading companies, including Microsoft, Apple, and Amazon, to help them develop products and services that meet customer needs. He has also consulted with startups and venture capitalists to help them identify and develop new products and services. Moesta is a sought-after speaker and has spoken at conferences and events around the world. He is also a frequent contributor to publications such as Harvard Business Review, Fast Company, and Forbes. Moesta is passionate about helping companies create products and services that make a difference in people's lives. He believes that the best way to do this is to focus on the customer and understand their needs. He is committed to helping companies create products and services that are meaningful and valuable to their customers.